Guest speaker: Jiang Zhuqing, a member of the editorial board of Global Times

Seminar host: Prof. He Shu

Time: 18:40-20:30 pm, April 20, 2023, GMT+8

Venue: Rm 106, No. 2 Teaching Building

Abstract:

The Chinese media faces challenges in the international public opinion environment. The new era demands greater media integration and innovation, requiring China to implement a comprehensive media strategy, use new technologies and platforms innovatively and adapt to trends in international communication.

This lecture will use specific news examples from the Global Times to illustrate changes in traditional reporting and adjustments made when publishing news on different platforms. Topics will include headline writing, shortvideo length, and news selection.

Source: School of Journalism & Communication