Peking University, May 3, 2021: On
 April 22, the Guanghua School of Management at Peking University, in 
collaboration with Stanford Center at Peking University, hosted a 
conversation between the 2020 Nobel Laureate Robert B. Wilson and 
Guanghua Dean Liu Qiao. The event, titled “The Road to World-changing 
Research” was streamed live on two bilingual platforms and engaged over 
1200 participants from 20 countries. The eager audience consisted of 
faculty, students, and alumni of Peking University and Stanford 
University. 
	
	
	At the event, Professor Wilson shared his personal experience as a 
scholar, a consultant, and an educator. He emphasized the importance of 
integrating theoretical and empirical research in addressing real-world 
problems. 
	
 
	Sources for original research 
 
	
	The conversation started off with Professor Wilson recounting his early 
career and motivations for his research focus. Having always been 
perplexed by the practical aspects of economic theory, Professor Wilson 
turned down a job offer after graduating with an MBA and joined the 
doctoral program. He remembers this education experience as “very 
stimulating” and attributed his strong interest in game theory to his 
mentor, Howard Raiffa (co-author with R. Duncan Luce of Games and 
Decisions). In fact, Professor Wilson finds his close affiliation with 
the business school to be more stimulating than if he had confined 
himself to the economics department. He believes that the latter has a 
tendency to be wedded to a canonical view of how the economy works, 
whereas the former presents problems in a concrete and practical way 
that encourages original research. “You cannot develop some research and
 then put it to work”, he argues, “the theory needs to be developed as 
an explanation of the feature you observe in the practical situation.” 
It is from these concrete problems that Professor Wilson derives his 
ideas for research. On this point, Dean Liu agrees that problems are the
 best source for new theory. 
	
	 
 
 
	
 
	The “Consultant” story behind the Nobel-winning auction format 
 
	
	Professor Wilson won the Nobel Prize in Economics jointly with his 
doctoral student, Professor Paul Milgrom, for their contributions to the
 theory of auctions and for the invention of new auction formats for 
goods and services that could not be efficiently sold in more 
traditional types of auction. During the conversation, Professor Wilson 
also elaborated on his involvement in the spectrum auction of FCC 
(Federal Communication Commission) in 1993 and the design process of the
 simultaneously ascending auction model. He explained that their main 
ideas for the design came from previous work, which established that 
dynamic auctions (conducted overtime and in successive stages) elicits 
more information from the bidders and reduces the risk of “the winner’s 
curse.” By having a simultaneous ascending auction, the design enabled 
telephone companies to pick a portfolio of licenses that would best 
serve their needs. The format improves efficiency by making people who 
were choosing among the licenses price-takers. He recalled, “the design 
at the time seemed very natural and had the desired effect.” 
	
	Dean Liu supports this approach of combining theory with practice in 
solving real-world problems, such as carbon neutrality. In the case of 
carbon reduction, Professor Wilson suggests that research could be 
helpful in finding out the optimal quantity of carbon emission before 
implementing a cap-and-trade system. 
	
	
 
	An accomplished and encouraging educator 
 
	
	As an active educator for over 50 years at Stanford University, 
Professor Wilson always makes his courses “current” and keeps pace with 
his ongoing projects. Being the mentor of three Nobel Prize winners 
(Alvin Roth, Bengt Holmstrom, and Paul Milgrom), Professor Wilson always
 encourages his students to follow their own ideas and provides them 
with the necessary skills and criticism to get further in pursuing their
 interests. He cautions young faculty members of business schools 
against being locked into the paradigm. “The absolute truth taught in 
the PhD department is just an intellectual construction,” he argues, 
“researchers should seek to challenge the paradigm and figure out how it
 works in the real-world with real people.” He stresses that each of the
 trinity—experimental work, theoretical work, and empirical 
work—supports one another. Professor Wilson also expresses great faith 
in Chinese researchers, “It shouldn’t be long before China will have one
 of its own Nobel Laureates in Economics.” 
	
 
	The future of business school research 
 
	
	Finally, Professor Wilson addresses one of the biggest challenges faced 
by business schools: the balance between theoretical research and 
practical work. He views the advancement of knowledge as an accumulation
 of little findings that culminates in big breakthroughs. To achieve 
such breakthroughs, he emphasizes the importance of both mundane 
involvement in practical issues and rigorous engagement in higher 
theory. Professor Wilson proposes that young faculty members could think
 of consulting experiences as a search for research topics and use this 
as a standard when selecting projects. 
	
	
		
 
	
 
	
		Dean Liu Qiao (top left), Profess Robert B. Wilson (top right), Professor Weng Xi (below) 
	
	
		
	
 
 
	TheGuanghua School of Management is widely recognized as the premier 
business school in China with multiple programs that routinely rank 
among the best in Asia. Guanghua's preeminent faculty and students have 
played key roles in China's economic development, putting Guanghua in a 
unique position to bring the world to China and China to the world. 
	
	The Guanghua School of Management's "The Thought Leader Series" hosts 
renowned thought leaders from business, government, and nonprofit 
organizations to share their unique insights on business, society, 
China, and the world. This series aims to provide a platform in which 
faculty, students, alumni, and Guanghua friends and company partners can
 learn, exchange ideas, and drive positive change in their communities. 
	
 
	Edited by: Huang Weijian 
 
	Source: Guanghua School of Management, Peking University